Hi, this is Ohana Fantasia.

What exactly is customer satisfaction, anyway?

At its core, customer satisfaction comes down to one key point:
whether or not the customer feels they were able to make a decision with full understanding and confidence.

That’s really what satisfaction means.
Satisfaction = Conviction.

So what does conviction mean?
It means understanding.

When someone fully understands the purchase they made, they feel convinced.
And the more they understand, the more convinced they become—
and the more convinced they are, the higher their satisfaction.

If you can offer this kind of experience, then you’ve created a “satisfied customer.”

(And while we won’t go into detail here, you can probably imagine the kind of positive ripple effects that come from turning a regular customer into a truly satisfied one.)

ーーーーーーーー

From being just a customer to becoming a truly satisfied customer.

When there are lots of options and plenty of content to choose from,
the very act of being able to choose based on personal understanding brings a kind of achievement.
That sense of achievement becomes part of the overall satisfaction of making a purchase.

So what should esthetic salons be thinking about?
“How can we provide this kind of satisfaction?”

That’s why we explain, answer questions, and give treatments…

But esthetic salons usually offer a wide variety of services.
Many of them seem similar but are actually quite different.
Understanding them thoroughly, efficiently, and in a structured way takes time.

And this is the key point.

Even if your product lineup is complex and diverse,
you can guide customers toward a decision they understand and feel good about.
The key is: time.

“Explaining carefully” isn’t enough.

Time = Retention.

Start by explaining things simply and clearly.
Then, give your customer time to process.

Also, make sure they can revisit the information themselves.
That means having an easy-to-read pamphlet with a summary of what was explained.

Large font. Easy-to-flip file. Comfortable, quiet room…

All of those help.
But the most important factor in making “time” effective is this:
the customer must be alone in the room.

In other words, you step away—physically remove yourself from their space.
But that’s not all.

Here’s what really matters:
You’re just a short distance away, within earshot if they have a question.
That balance—of space and availability—creates the best retention environment.

Let’s recap:

Satisfaction = Conviction
Conviction = Total Understanding
To achieve that understanding, retention is necessary.
And for retention to happen, time is key.
And for time to work, the environment needs to feel calm and safe—
free of discomfort or confusion, with the security that help is nearby if needed.

Now, let’s dig a little deeper into this “alone time” for understanding and retention.

If your customer feels unsure or anxious, they won’t retain much.
They’ll be distracted, and the foundation of their understanding won’t hold.

It’s like using superglue—
The surfaces need to align perfectly and stay still long enough for the bond to set.

If they’re apart or shaking, the glue won’t stick.
But when both sides press together firmly and stay in place for a set time, the glue holds.

So imagine your product is the glue.
The customer takes time to absorb it and understand it.
And on the other side, you—the staff or the company—are right there, steady and supportive.
That’s what makes the connection stick.

Also, make sure they can ask anything they need to.

Only then will the customer move naturally into a state of satisfaction with their decision.

Once you’ve reached this point, all that’s left is to wait for the “glue to dry.”
Make sure nothing was missed, follow up where needed—this includes aftercare.

When your customer has had time to freely explore the info, review it on their own, and then ask questions or move on to the next topic,
the entire process itself becomes part of their satisfaction.
Even the visit itself becomes a fulfilling experience, leading to a decision they can truly feel good about.

To sum it up, from the provider’s side, it’s really just:

Explain → Give time → Explain again → Give more time.

We hope you enjoy both providing and experiencing the kind of esthetic salon care that creates true satisfaction.

Thank you for reading today.

――Ohana Fantasia

Back to Genre：>Here

￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣
Note)
The information provided on this site is carefully checked for accuracy and currency, but we cannot guarantee its completeness. We disclaim all responsibility for any errors in the content.

Warning)
Unauthorized reproduction or use of any content or copyrighted material on this blog is strictly prohibited.

￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣
Need a break? Why not check out Ohana Fantasia’s YouTube channel.
She’s a returnee, fluent in English and Spanish.
Give it a try!

＊ Hanaseruchannel
＊ Ohana Fantasia
＊ Fantasynachannel

We’d be so happy if you subscribed!

￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣￣
Currently, I’m participating in the popular blog rankings.
Today’s ranking for [AMISTAD] is?