Hello, this is Frank.
After Japan’s economic bubble burst, Asahi Shuzo faced a crisis. Sake sales were plummeting, and the company stood at the brink of bankruptcy. But thanks to a bold shift in strategy, they made an astonishing comeback.
— Not sake to get drunk or simply sell, but sake to savor.
Through tireless trial and error, they crafted the pinnacle of premium sake: Dassai Junmai Daiginjo.
This level of quality wasn’t born from tradition alone—it was born from innovation. A departure from the old toji (master brewer) system, and a pursuit of something purer. A philosophy of “Examine the content, not the bottle.”
In fact, this relentless focus on quality became their ultimate marketing weapon.
It’s a reminder of a simple truth in business: deliver something truly excellent, and people will come.
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If you’re interested in my published works, please visit this page.
For those curious about my online consulting or English/Spanish lessons, feel free to explore the links below.
If you’re a beginner or just getting started, I highly recommend my daughter O-Hana Fantasia’s chat-based lessons. Check them out via the links below.
■ Online Lesson Guide
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● Advanced Professional Course with Frank: >Click here
● Chat-Based Lessons with O-Hana Fantasia: >Click here
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Thank you for reading today.
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O-Hana Fantasia. We’d be so happy if you subscribed!
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