【Business】From Recall to Respect: A Lesson in Corporate Integrity

Hello, this is Frank.

I believe it was around this time nine years ago when I had my Toshiba washing machine repaired after a recall.

The model was AW70VJ(W). After the recall notice, I kept it in a corner of the kitchen, making sure there was enough space on all sides for the technician to work easily.

Once the technician arrived, the replacement took only about 30 minutes. I still remember how he worked up a sweat, diligently performing the repair.

Before leaving, he apologized once again, saying, “We’re sorry for the inconvenience,” and then headed off to his next appointment.

It’s dedicated people like him who uphold the trust in a brand. That’s why when transparency and accountability are lacking at the management level, it ultimately betrays those who are doing their best on the ground — and can easily lead to a company’s downfall.

Every company has hardworking employees. It’s up to leadership to turn a crisis into an opportunity.

I sincerely hope Toshiba continues to grow and thrive in the future.

By the way, I used to love my Toshiba laptop — the dynabook T554/45KB5D — until the keyboard stopped functioning. I eventually switched to HP. I care a lot about design and durability, so I’m looking forward to seeing great new products from Toshiba once again.

Note: The photo on the portal site is for illustrative purposes.

If you’re interested in my publications, please take a look here.

Thank you for reading today.

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Frank

■ Frank Yoshida is an award-winning author who made his professional debut in January 2009 after winning the Grand Prize in the “Gateway to Success for New Writers 2008” Contest, sponsored by Goodbook Shuppan, Japan. His acclaimed short love story, Hanarerarenaku-nacchau (“What Would I Do Without You?”), marked the beginning of his published literary journey. He holds a Bachelor of Arts in Economics from Kobe University of Commerce. ■ Frank brings a wealth of international business experience to the table. With a strong background in Surface Mount Technology (SMT), he served as a technical adviser in key innovation hubs such as Silicon Valley, Hsinchu (Taiwan), and San Jose (California). His global career includes negotiating international investment disputes in the United States, advising in the leather industry, and managing timber import strategies. As a seasoned international business consultant and flexpatriate, he has worked extensively across North America, Latin America, Oceania, Southeast Asia, Europe, and Africa for leading trading companies and multinational clients. ■ A certified English expert, Frank holds ten prestigious English qualifications: UNATE (United Nations Association Test of English) SA Class, BEST (Business English Standard Test) A-Grade, Volunteer Interpreter Test (V-Tsuken) A-Grade, TOPEC (Nursing English) Perfect Score, Nissho Business English Proficiency Test Grade 1, Tourism English Proficiency Test Grade 1, Zensho English Proficiency Test Grade 1, English Vocabulary Test (TANKEN) Grade 1, EIKEN® Grade 1, and Japan's National Government Licensed Guide Interpreter certification. ■ Frank is also a passionate motorcycle enthusiast. He finds his ultimate freedom cruising along scenic coastlines aboard his beloved Suzuki Hayabusa GSX-1300R mega tourer. He describes the liberating experience in two words: “Stay aloof.”

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