【Entrepreneurship】Solo-Entrepreneurship Insights from Kenta Katsuki: Freedom Beyond Earning

Hello, this is Frank.

Today, I’d like to highlight some impressive keywords from Kenta Katsuki, featured in our blog section Spotlight, as he shared them in a YouTube interview.

I believe these insights will resonate especially with those working as solo entrepreneurs or freelancers. Please take a moment to read through them.

Our ultimate goal is to free ourselves from the hours spent earning money daily and focus on creative pursuits that enrich our lives beyond financial concerns.

Keyword Meaning / Explanation
Solo-preneur An entrepreneur who starts and manages a business independently. A new way of working where value is created through individual skills and ideas.
Risk Factor Materialization When potential risks surface and are clearly recognized as business challenges.
Lock-up A restriction preventing stakeholders from selling shares for a certain period after an IPO, ensuring corporate stability.
Mental Health Risk A colloquial term referring to individuals experiencing mental instability or emotional stress. Often used in the context of online mental health care.
ZOS-type A term used in investment and venture sectors to indicate trends or patterns within certain companies or industries (context-dependent).
Mirai Works A Japanese company offering staffing, career support, and outsourcing services. Known for professional talent matching.
Diamond Zai A Japanese investment and economic magazine providing the latest stock and asset management information for individual investors.
Ahrefs An SEO and web marketing analytics tool. Excels at backlink and keyword analysis.
Big4 The four major global accounting firms (PwC, Deloitte, EY, KPMG).
PIVOT Refers to a strategic or business direction shift, commonly used in startup contexts.
PMI Post-Merger Integration – the process of integrating corporate culture and systems after M&A.
Japan M&A Center A major Japanese company supporting M&A for small and medium-sized enterprises.
M&A Cloud An online platform for M&A matchmaking, connecting buyers and sellers directly.
Willgate A Japanese company specializing in content marketing and SEO support.
M&A BANK An M&A information platform sharing case studies via videos and articles.
DD Due Diligence – detailed investigation of a company’s financial, legal, and operational status, often for investment or M&A purposes.
VCLT Vanguard Long-Term Corporate Bond ETF, a long-term corporate bond ETF offered by Vanguard.
J-REIT Japanese Real Estate Investment Trust – distributes real estate investment returns to investors.
ETF Exchange Traded Fund – an investment fund traded on stock exchanges, typically tracking indices.

By unpacking each of these keywords, you can gain insights into modern business strategies and personal entrepreneurship.

If interested, you might also check out Kenta Katsuki’s book “The Complete Guide to Life-Oriented Mounting”.

Check out the Spanish version of this article here.


Disclaimer:

The content provided in this article is for informational and educational purposes only and should not be considered as professional financial, investment, legal, or business advice. While every effort has been made to ensure the accuracy of the information, the author and the website make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the content or any products, services, or information mentioned. Readers should conduct their own research or consult with a qualified professional before making any decisions based on the information provided.


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■ Frank Yoshida is an award-winning author who made his professional debut in January 2009 after winning the Grand Prize in the “Gateway to Success for New Writers 2008” Contest, sponsored by Goodbook Shuppan, Japan. His acclaimed short love story, Hanarerarenaku-nacchau (“What Would I Do Without You?”), marked the beginning of his published literary journey. He holds a Bachelor of Arts in Economics from Kobe University of Commerce. ■ Frank brings a wealth of international business experience to the table. With a strong background in Surface Mount Technology (SMT), he served as a technical adviser in key innovation hubs such as Silicon Valley, Hsinchu (Taiwan), and San Jose (California). His global career includes negotiating international investment disputes in the United States, advising in the leather industry, and managing timber import strategies. As a seasoned international business consultant and flexpatriate, he has worked extensively across North America, Latin America, Oceania, Southeast Asia, Europe, and Africa for leading trading companies and multinational clients. ■ A certified English expert, Frank holds ten prestigious English qualifications: UNATE (United Nations Association Test of English) SA Class, BEST (Business English Standard Test) A-Grade, Volunteer Interpreter Test (V-Tsuken) A-Grade, TOPEC (Nursing English) Perfect Score, Nissho Business English Proficiency Test Grade 1, Tourism English Proficiency Test Grade 1, Zensho English Proficiency Test Grade 1, English Vocabulary Test (TANKEN) Grade 1, EIKEN® Grade 1, and Japan's National Government Licensed Guide Interpreter certification. ■ Frank is also a passionate motorcycle enthusiast. He finds his ultimate freedom cruising along scenic coastlines aboard his beloved Suzuki Hayabusa GSX-1300R mega tourer. He describes the liberating experience in two words: “Stay aloof.”

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