【Marketing】From Zero Calls to a Steady Flow: How I Fixed My Flyer Marketing in 4 Months

Hello, this is Frank.

Picture this: You’re running your own hair salon. You’re the boss, the stylist, the receptionist — everything. And most of your new customers? They come from flyers you hand out locally.

Four months ago, you launched a flyer campaign — 5,000 flyers, confidently distributed door-to-door. You thought, “This design is a winner. People will be lining up!”

You were so optimistic, you even worried: “What if the phone never stops ringing? What if I get overwhelmed with bookings and have to turn people away?”

You imagined customers flooding in — the salon buzzing with new faces.

But… a month passed. Silence. Not a single new call. Your only new clients came through word-of-mouth from existing ones.

You felt like you had burned through your money. “What if my next flyer campaign fails too?”

But now, everything’s changed.

These days, whenever you send out a flyer, you at least break even — often better. New customers actually show up. And many return, meaning from their second visit, you’re seeing real profit.

With a little financial breathing room, you’re now able to attend seminars on your day off or enjoy dinner at a better restaurant every now and then.

The “you” today isn’t the same as the one four months ago, gripped by fear of wasting money on flyers.

Now, you can promote confidently, knowing flyers bring in a steady stream of new customers.

So, what changed in those four months?

What did you change on your flyer?
What message did you use?
What kind of psychological triggers did you tap into?

The answers are in this book:

現代広告の心理技術101??お客が買わずにいられなくなる心のカラクリとは

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(2025/7/4 14:49時点)

If you’re also interested in my own published works, feel free to check them out here.

For those curious about my online consulting or English/Spanish lessons, feel free to explore the links below.

If you’re a beginner or just getting started, I highly recommend my daughter O-Hana Fantasia’s chat-based lessons. Check them out via the links below.

■ Online Lesson Guide
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Thank you for reading today.

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O-Hana Fantasia. We’d be so happy if you subscribed!

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Frank

■ Frank Yoshida is an award-winning author who made his professional debut in January 2009 after winning the Grand Prize in the “Gateway to Success for New Writers 2008” Contest, sponsored by Goodbook Shuppan, Japan. His acclaimed short love story, Hanarerarenaku-nacchau (“What Would I Do Without You?”), marked the beginning of his published literary journey. He holds a Bachelor of Arts in Economics from Kobe University of Commerce. ■ Frank brings a wealth of international business experience to the table. With a strong background in Surface Mount Technology (SMT), he served as a technical adviser in key innovation hubs such as Silicon Valley, Hsinchu (Taiwan), and San Jose (California). His global career includes negotiating international investment disputes in the United States, advising in the leather industry, and managing timber import strategies. As a seasoned international business consultant and flexpatriate, he has worked extensively across North America, Latin America, Oceania, Southeast Asia, Europe, and Africa for leading trading companies and multinational clients. ■ A certified English expert, Frank holds ten prestigious English qualifications: UNATE (United Nations Association Test of English) SA Class, BEST (Business English Standard Test) A-Grade, Volunteer Interpreter Test (V-Tsuken) A-Grade, TOPEC (Nursing English) Perfect Score, Nissho Business English Proficiency Test Grade 1, Tourism English Proficiency Test Grade 1, Zensho English Proficiency Test Grade 1, English Vocabulary Test (TANKEN) Grade 1, EIKEN® Grade 1, and Japan's National Government Licensed Guide Interpreter certification. ■ Frank is also a passionate motorcycle enthusiast. He finds his ultimate freedom cruising along scenic coastlines aboard his beloved Suzuki Hayabusa GSX-1300R mega tourer. He describes the liberating experience in two words: “Stay aloof.”

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