Hello, I’m Frank.
As I’ve mentioned before on my blog, I’m an avid aviation enthusiast – and Singapore Airlines holds the top spot in my heart. While their exotic and subtly alluring cabin crew uniforms certainly catch the eye, it’s their exceptional in-flight service that truly sets them apart.
Here are three key reasons why they excel:
1. Genuine, effortless smiles for passengers
2. Mastery of conversational rhythm
3. Reassuring professionalism
I want to particularly emphasize points #2 and #3.
Regarding #2:
When you need their attention, they listen with full focus – yet gracefully conclude interactions before you feel obliged to end them yourself.
As for #3:
Even during unexpected turbulence, their unshakable smiles and phrases like “Let’s enjoy the bumps together!” transform anxiety into shared amusement.
During my trip to Australia with SQ (Singapore Airlines), the cabin crew’s impeccable hospitality – including our thoughtful conversations – left such an impression that I sent a thank-you letter in English. To my delight, they responded with a handwritten note and a premium shoulder bag.
This experience cemented my status as an SQ superfan. While it might sound hyperbolic, the service I received felt transcendent – like witnessing perfection in hospitality.
True in-flight magic happens when the crew’s authentic warmth meets passengers’ heartfelt appreciation.
Singapore Airlines? Absolutely worth experiencing.
 ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄
If you’re interested in my published books, feel free to check them out here.
I’m currently participating in a popular blog ranking.
Today’s ranking for [AMISTAD] is…?


■ Frank Yoshida is an award-winning author who made his professional debut in January 2009 after winning the Grand Prize in the “Gateway to Success for New Writers 2008” Contest, sponsored by Goodbook Shuppan, Japan. His acclaimed short love story, Hanarerarenaku-nacchau (“What Would I Do Without You?”), marked the beginning of his published literary journey. He holds a Bachelor of Arts in Economics from Kobe University of Commerce. ■ Frank brings a wealth of international business experience to the table. With a strong background in Surface Mount Technology (SMT), he served as a technical adviser in key innovation hubs such as Silicon Valley, Hsinchu (Taiwan), and San Jose (California). His global career includes negotiating international investment disputes in the United States, advising in the leather industry, and managing timber import strategies. As a seasoned international business consultant and flexpatriate, he has worked extensively across North America, Latin America, Oceania, Southeast Asia, Europe, and Africa for leading trading companies and multinational clients. ■ A certified English expert, Frank holds ten prestigious English qualifications: UNATE (United Nations Association Test of English) SA Class, BEST (Business English Standard Test) A-Grade, Volunteer Interpreter Test (V-Tsuken) A-Grade, TOPEC (Nursing English) Perfect Score, Nissho Business English Proficiency Test Grade 1, Tourism English Proficiency Test Grade 1, Zensho English Proficiency Test Grade 1, English Vocabulary Test (TANKEN) Grade 1, EIKEN® Grade 1, and Japan's National Government Licensed Guide Interpreter certification. ■ Frank is also a passionate motorcycle enthusiast. He finds his ultimate freedom cruising along scenic coastlines aboard his beloved Suzuki Hayabusa GSX-1300R mega tourer. He describes the liberating experience in two words: “Stay aloof.”