【Mindset】Why “Lo barato es caro” Might Be the Best Money Advice Right Now

Hi there, it’s Frank.

Long time no see!

Actually, I’ve been working on a test that I give at the beginning of every one of my online lessons in 2025. I started making it late last year.

And finally—on April 3rd, 2025—it was done. The PDF ended up being almost 3000 pages long.
So yeah, I decided to reward myself and had a beer. That moment was pure bliss… and super cheap too.

So speaking of being cheap, here’s a question I got recently:

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【Question】
Prices are crazy these days, and I can’t afford the food I really want. The last time I went to the supermarket, all I bought was a pack of <mini bread rolls> for 99 yen before tax. Is this kind of lifestyle okay?

【Answer】
This is what you might call a classic <pandemonium> situation. Total chaos.
Actually, I think I’ve bought that same pack of mini rolls too. You mean the one with five inside, right?

Let’s be real: you bought them just to fill your stomach. The bread texture and the chocolate inside?
Yup—definitely tastes like 99 yen.

Sure, the government’s not doing much about inflation, but this is exactly when your real strength is tested. Here’s the thing:

“Lo barato es caro.”
This Spanish saying literally means: “Cheap is expensive.”

Why? Because when the quality is so bad you’re not satisfied, you end up buying something else to make up for it—and spending more in the long run. That’s the trap.

Balance, my friend. Moderation is key.

Instead of just grabbing whatever fills you up, hold off a little, and next time go for something *a bit* better.

Buying a level-1 quality bread and then buying level-2 to feel satisfied costs you 1 + 2 = 3. But if you had just bought level-2 bread from the start, you’d be happy *and* spend less in the long run.

――Lo barato es caro.(Cheap stuff ends up expensive)

Remember that.

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Need a break? Why not check out my daughter’s YouTube channel,
O-Hana Fantasia? She’s a returnee, fluent in English and Spanish.
Give it a try!:>Here

We’d be so happy if you subscribed!

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Currently, I’m participating in the popular blog rankings.
Today’s ranking for [AMISTAD] is?

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Frank

■ Frank Yoshida is an award-winning author who made his professional debut in January 2009 after winning the Grand Prize in the “Gateway to Success for New Writers 2008” Contest, sponsored by Goodbook Shuppan, Japan. His acclaimed short love story, Hanarerarenaku-nacchau (“What Would I Do Without You?”), marked the beginning of his published literary journey. He holds a Bachelor of Arts in Economics from Kobe University of Commerce. ■ Frank brings a wealth of international business experience to the table. With a strong background in Surface Mount Technology (SMT), he served as a technical adviser in key innovation hubs such as Silicon Valley, Hsinchu (Taiwan), and San Jose (California). His global career includes negotiating international investment disputes in the United States, advising in the leather industry, and managing timber import strategies. As a seasoned international business consultant and flexpatriate, he has worked extensively across North America, Latin America, Oceania, Southeast Asia, Europe, and Africa for leading trading companies and multinational clients. ■ A certified English expert, Frank holds ten prestigious English qualifications: UNATE (United Nations Association Test of English) SA Class, BEST (Business English Standard Test) A-Grade, Volunteer Interpreter Test (V-Tsuken) A-Grade, TOPEC (Nursing English) Perfect Score, Nissho Business English Proficiency Test Grade 1, Tourism English Proficiency Test Grade 1, Zensho English Proficiency Test Grade 1, English Vocabulary Test (TANKEN) Grade 1, EIKEN® Grade 1, and Japan's National Government Licensed Guide Interpreter certification. ■ Frank is also a passionate motorcycle enthusiast. He finds his ultimate freedom cruising along scenic coastlines aboard his beloved Suzuki Hayabusa GSX-1300R mega tourer. He describes the liberating experience in two words: “Stay aloof.”

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